about wwm

WWM Seeks Hands On Deck. If Interested In Collaborating, Please Make Contact.

What Women Make – Introduction

What Women Make – Introduction

MISSION

Our aim is to promote and spread the highest taste level and best practices from women designers, makers, artists, and entrepreneurs.

CRITERIA

All work featured on wwm consists of one or more of the following criteria:

• aesthetic excellence
• cultural and social relevance
• sustainable practices
• problem solving
• innovation that includes successful experimentation with new materials and methods.

SHOWCASE

With a keen interest in the future of our global community, we showcase and celebrate the freshest, most original female designers, artists, and innovators around the world.

wwm is a new kind of PR firm, online showroom, and branding vehicle. We approach designers we think need a larger stage and then dig deeper to learn the story behind their work. Our relationship with each designer is as unique as the designer themselves. We then take that story into the social media universe.

PR, BRANDING & REPRESENTATION

With a background as a senior brand strategist /lead insights at top U.S. advertising agencies, Chauncey takes on designers, artists, and innovators that show excellence in their work to help develop their branding and communications, both to the trade and the public and telling their story in the most resonant way possible.

We like to drill down before we spread outward.

We listen, we discuss, we research, we synthesize, we fine tune, then we devise a working strategy, and implement:

• social media
• traditional PR
• product placement
• creative retail
• events –starting with What Women Make ~ Women in Design 1st ed. at the London Design Festival, Designersblock 2010

FOUNDER SHORT BIO

In 2000, Chauncey started Girlonthestreet.com a trend and culture website dedicated to chronicling influencer ‘girls on the street.’   Since then, she’s worked in advertising, media, fashion, beauty, and technology as a trend consultant, writer, and brand strategist. In 2002, Teen People named Girlonthestreet.com as one of three “Best Fashion Websites” and the following year, Chauncey was quoted for her marketing and trend expertise in Cosmo and New York Newsday and was featured in the New York Post and Elle Brazil. In 2003, Girlonthestreet.com was nominated for its first Webby Award.  In 2004, she went on to work as a senior brand strategist and trend expert at the famed Crispin Porter + Bogusky agency in Miami and then spent another year at a small boutique agency back in New York. In 2007, Chauncey moved to Paris to take time off to write a work of fiction – and then in 2008, went to Barcelona to develop What Women Make. She’s written for Honey, Complex, MTV News, Trace, The Source, BrandChannel, and the magazine of Spain’s major financial paper, Comunicas (in Expansion). She’s worked on brands from Coca-Cola to Victoria’s Secret to L’Oreal and Louisiana Pacific. She’s spoken at The Future of Interactivity in Paris, the VNU ‘What Teens Want’ conference and Ad Week’s Imagination Festival in New York. She gives workshops on ethnography, loves to speak to groups, loves to workshop clients, and teaches university students both trends and brand strategy at the Istituto Europeo di Design. Her most recent accomplishment is producing her first international group show and launch event at the London Design Festival, September 23-26 2010.

CREDITS

Special thanks to

• The cooperation, faith and talent of designers and artists, Tiffany Burnette, Edyta Cieloch , Pauline Van Dongen  Chisato Ishikawa, Lynn Jackson, Kiyomi Kodama, Shuyu Lu, Diane Ruengsorn, Natsuki Shigeta, Helene Steiner with special thanks to Ai Kurahashi for her curatorial support in Japan.
• The patience and support of my fiancé who is also the photographer / videographer for the London Design Festival footage, Peter Crosby
• The endless support and counsel of Melissa Sterry, sustainability expert extraordinaire and founder of Societas and New Frontiers
• The legal advice and friendship of tech-start up and venture capital consultant Jenny Fielding.
• The web design services of Boxx Media
• The office space and counsel of Jonathan Bannister, Make Happy Ltd.

Contact Chauncey Zalkin