What Women Make: promoting, spreading the highest taste level, best practices from women designers, makers, & entrepreneurs.

What Women Make is a curatorial concept by Girl on the street. We showcase and celebrate female makers – designers, creative entrepreneurs, innovators, artisans, design students – around the world. We focus on a different region every few posts  always keeping an eye out for Barcelona where we are currently based.

Girl on the street is a registered trademark and service mark. I, Chauncey Zalkin, founded Girl on the street in 1999. I am a writer, brand strategist and ethnographer. Along with a passion for the stories of women makers and creative entrepreneurs, I have a keen interest in innovation and user-centric design and services.

Find me on LinkedIn.

Services

1. Brand Strategy & Public Relations: streamline image, offering, message - with my advertising brand strategy background with top agencies, 12 years of trend spotting and writing about innovative women, and 12 years of online social networking (before there ever was such a term – or the word ‘blogging’), plus a voracious curiousity and interest in connecting the dots in innovation and new business ideas, I work with you to connect you to the right venues, right concepts, right messages to grow your brand.
2. Speaking & Coaching – Both speaking to large groups and workshopping with internal teams to set up methodologies and processes for accessing true and deep insights about the people you are trying to communicate with and serve.  I can help you access an ethnographic, anthropological approach to research and product development using the modern tools of crowd sourcing, digital or blitzkrieg ethnography, developing a sustained network of producer-consumers in the social sphere, and open up dialogue and creativity between various departments in your company to create the most value possible in your company. Here is a brief look at my ethnography presentation and why ethnography. Go to Slideshare to see more on social networking, cultural brands, and see my articles on Brand Channel about the state of French luxury and brand lessons from ancient Japan.

Below browse my background, past clients, and services or download it as a pdf . (The document does not include brand strategy and trends and insights classes I teach at Istituto Europeo di Design or very recent work with Spanish companies.)