*image from In Good Company website announcing the workshop this week.
I just gave my first workshop since returning to NY in October of last year and I’m revved up now to give more.
What is it?
Brands are like people – with personalities, values, interests, and a unique manner of communicating. In this workshop we will start to identify who you are as a brand (whether an individual or company) and chart a course of communicating those values to the world through content. You will come away with a better handle on how to best use powerful socialnetworking tools from Facebook to Twitter to Flickr to Linkedin to blogging software. Start making your audience pay attention to what you have to say. Build dialogue, build trust, build business.
A Few Testimonials:
“Our meeting left me walking away with a totally new perspective of what I do and how I do…the story aspect is a very enriching take, which I really had not taken the time to fully realize and explore its value. The bike story and execution is a great example.”
-Sharon Gray, Fashikon
“The attendees got a lot out of the experience – they can’t wait to have you back!”
- Victoria Clark, Event Manager, IGC
“The only consistent comment we got was MORE PLEASE!”
-Adelaide Lancaster, Partner, IGC
The feeling is mutual.
It’s been a fantastic year getting Show Love up and off the ground. My partner and I produce social content for lovable companies that consists of documentary-style visually arresting video stories, text and creative direction. In full-scale projects, we work with illustrators, graphic designers, and web designers to create an optimal setting and tone for a brand’s continued narrative throughout the social universe. We’re like a creative team in an ad agency but for a specific kind of progressive, ethical business.
But I absolutely love to teach and give workshops. Workshops range from large to small, from lecture to facilitating brain storming sessions and mind mapping exercises that solve challenges of communication and narrative intent.
I taught Brand Strategy to 2nd year advertising students and a course on Trend Research and Insights to 2nd year Fashion Marketing Students at the Istituto Europeo de Design in Barcelona, Ethnography to corporate clients in Barcelona, Social Content in Paris, and so on. That was Europe. Now back in the states, and invigorated by the reception from this week’s workshop, I would like to do more.
If you’re interested and think I can help you, please get in touch. I will be posting updates on making this available to more people but I am available for one-on-ones which are the most effective way to dive deep. To make it cost effective, I can do small groups where we can focus on everyone and have everyone learn from each others input.
Here’s my bio.
Check out Show Love LLC including our biggest victory yet, a short story about a unique bike shop that has surpassed 280k views.
Check out In Good Company for co-working space and more. I couldn’t recommend them more.
I simply can’t believe there is a designer named Emerald Faerie and that she makes such dainty beautiful things. It combines my love of emeralds, which is quite intense, with the woodland sprite elfin identity I’ve embraced since my teen years. (Are you an elf? If you are, you know what I mean. Some of us are just elfin? Prince, you out there?)
The “Trifid” (divided into three parts) lamp (above) and her “Cinderella’s Revenge” chandelier (below)
Emerald Faerie will be at ICFF at the end of the week and you do want to make sure you get a chance to check out her booth: Stand 2417
11th Ave at 38th St
Designer Fiona Gall works out of her studio in East London
Image credit: Julian Abrams0 Comments
At 40 cm x 40 cm these softly washed fabric foot stools are the perfect studio or office accessory. Even if I didn’t have the exact same toenail polish on right now that she has in these pictures, I would still say I love Mela’s sensibility. She plays with geometry to create unexpected elegantly playful solutions. Last year she showed her “Soft Symphony” collection in Milan – triangles of fabric that you button any which way to make a patterned pillow or quilt or seating arrangement. We need more furniture and home accessory designers with this sense of play here in the U.S.. Let’s see what ICFF brings.
price : 160 £
See more of her textiles, illustration and styling at www.melab.co.uk0 Comments
From her artist statement: “Using the labor intensive technique of double-cloth weaving.. (Stacie) commemorates (her) disappearing (‘hastily typed’) thoughts and feelings” of the digital age.
Warning: The words in these pieces pack a wallop. Her pain is palpable but so is her discipline, artistry, skill, and most of all, courage.
This is an exhibit I attended back in January but it sat in my iphoto until I finally dredged it out to post this.
“Going to therapy in New York is about as expensive as dinner at Cipriani. I think I’ll start wearing a cocktail dress to my sessions.”
“Time went on I started noticing the weight loss then I had to ask him was he riding th white horse at first he said no then he said yes.”
Even in a crisis that is only getting worse in Europe, the Salone del Mobile (Milan Furniture Fair), the mother of all international design shows, attracted 331,649, visitors this year (just to the actual venue, trend seekers sometimes skip much of it and focus on offsite shows).
Kokeshi by A+A Cooren for Vertigo Bird
Inspired by the Japanese traditional wooden toy. I met Aki Cooren last year in Milan and loved the simple glowing pieces, understated but delightful, and have been following her and her husband’s work ever since.
This is them:0 Comments
Pinterest has become my favorite way to curate, communicate, consume, and categorize. Along with Instagram which satisfies my mobile documenting impulses, it replaces traditional blogging software for me. When I’m sitting at my desk and not doing project-specific research or writing, but still being productive, (i.e. not looking up haircuts, why my ankles hurt so much after yoga, how to do a ‘burpee’, if Army Wives is right wing propaganda, the acting career of Zosia Mamet, etc.) my preference is to be on Pinterest.
This is why I find Pinterest such a revelation:
- A picture’s worth a thousand words. The trend sites will have you believe that everyone’s wearing mint green and buying tufted chairs but people’s tastes are really, really different. People just ‘have to have’ all kinds of things. They build a world of what interests them, what compels them, in a visceral intuitive way and it is so much easier to decipher when it’s visually laid out in a grid with just short notes if any, attached to them.
- Even though I’m a writer, I’m definitely a visual person. I make mind maps with clients and for myself. I pin up images of projects I’m working on in my office so I can see what I’m dealing with. Pinterest helps me to see what I like, see what I’m doing, and visually organize current projects as well as the future I want to have. It’s a digital visualization tool - another reason why I find Pinterest so effective.
- Blogging sucks up hours of my time. In the past, when I used to have girlonthestreet.com, I would be at my computer for 8 hours writing, rewriting, finding accompanying images, coding in html, formatting, reformatting, etc. I don’t have time or the desire to do that anymore because there is so much more I want to accomplish in my life (and so much more real world adventure and learning to be had!) When I started blogging again with What Women Make, it’s the thing I dreaded the most and it did eat away a lot of time for, to be honest, not the kind of pay-off I would really want.
- Pinterest is meditative. It doesn’t stop and start. It is not process heavy. Sometimes blogging began to feel like a smoking habit. you had to stop to smoke and it would weigh you down and zap your energy and your time. But I still like to share, curate, illustrate for myself and for others and I like to leave my writing for bigger ideas I’m developing both in fiction and in my work as half of Show Love. I find Pinterest the least taxing tool to use and the one with the most immediate gratification.
I’m on WordPress right now and know it’s the most robust, best blogging software but this post has taken me a lot longer than I want it to take and I’m busy running a company and can’t blog my day away anymore. I now have a What Women Make board on Pinterest which is so much more efficient and visually compelling than laboriously adding images to a post that take 30 seconds to load. Visit me on Pinterest and visit the (fledgling) Show Love Pinterest board.
Article written by Kristina Drury – founder of TYTHEdesign
Looking for ways to maintain reach with your community can be a challenge. When starting up a new endeavor you choose the most obvious paths such as popular blogs or specific stores to get in front of that community. However, after that first push it can be hard to reach that next round of people or re-engage your early adopters.
When I run across this challenge for TYTHEdesign or for any of my clients, we use a ‘design thinking’ activity called the Influencers Map, to identify all of the external elements (people, places, things, press…) that influence our community. If you can identify their behaviors, such as reading mommy blogs or watching specific TV shows, you will be able to identify new opportunities of outreach.
So how to create an influencers map?
- Using post-it notes, a wall or a whiteboard, identify as many of the external influences of your community as you can.
- Identify what your community READS (note… if they are teenagers don’t be presumptuous to think they read the newspaper… be realistic).
- Identify popular TV program or stations that your community WATCHES
- Identify what and who your community LISTENS to (friends, family, co-workers religious leaders, politicians, musicians… Be honest, not all products will engage each of these external influencers)
- Identify where your group is most EXPOSED to ADVERTISING (if you community is an on-line community think of popular sites or think of your community mode of transportation)
- Once you have as many post-its as you see fit in each category above, on a large paper or whiteboard, draw one large circle filling two-thirds of the page, then draw another circle inside about half the size and lastly place your user in the center.
- Then take your post-its and place each ‘influencer’ in the first ring if they have large impact or in the second if they have passive impact. For example, someone your community speaks to regularly will have more impact that a poster on a bus.
- Once all post-its have been placed on the map, you should be able to identify new possible opportunities, within the first circle, to reach your community. For example, if friends and blogs are the most important influencers – then perhaps your next campaign will be focus at blogs and give discount to friends who recommend another.
One thing to remember is that before you can reach your community you must know your community. If you can’t answer the question of what they read, watch, listen to or are exposed to then you need to do more research (both in person through interview/observation and on paper) about your community. Also, make sure you are identifying mediums that match your products or message as well. Just because your community read the newspaper doesn’t mean it’s the right avenue if you have an on-line product, for example.
To learn more about how to use this tool or have any questions about how to adapt it to your user or challenge please contact me.
KRISTINA DRURY is an expert in design thinking and the Executive Director of TYTHEdesign, a consultancy serving the social sector based in New York City. TYTHEdesign uses design-based approaches to support the goals and needs of agencies in the social sector, drawing on communication and organizational design to increase the impact of their work. Feel free to contact her if you have questions at all! She’s here to help
Good Girls Go to Paris Crepes owner Torya Blanchard says ”it just gets better and better for those who believe in Detroit”
Signal-Return Letterpress director, Megan O’Connell. The shop ”seeks to connect the community to traditional + emergent forms of printing”. It’s a gallery. It’s a resource for design entrepreneurs. It’s a meeting space with all the signature displays of process and craft that we love so much.Studio Couture Detroit
Jessica Hicks (also a designer mentioned on Design Sponge) and her husband opened Astro Coffee in Detroit after living as expats for several years.
What her husband says about their choice to move to Detroit to do this:
“You can do something here that means something. Open a coffee shop in another city and you’d drown. Here there is cooperation.”
26-year-old Hostel Detroit owner, Emily Doerr cutting the ribbon in 2010 on her non-profit accomodations aimed at educating visitors about Detroit.
The Empowerment Plan: Veronika Scott invented a Sleeping Bag Coat to do something about the gargantuan homeless problem in Detroit (1 in 47 are homeless). It is “self-heated, waterproof, and transforms into a sleeping bag at night.” She employs homeless women to manufacture the coat.
The video by 4exit4 inspired this post. See them all here!
*lead image credit: Michael Goettner 0 Comments
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