*image from In Good Company website announcing the workshop this week.
I just gave my first workshop since returning to NY in October of last year and I’m revved up now to give more.
What is it?
Brands are like people – with personalities, values, interests, and a unique manner of communicating. In this workshop we will start to identify who you are as a brand (whether an individual or company) and chart a course of communicating those values to the world through content. You will come away with a better handle on how to best use powerful socialnetworking tools from Facebook to Twitter to Flickr to Linkedin to blogging software. Start making your audience pay attention to what you have to say. Build dialogue, build trust, build business.
A Few Testimonials:
“Our meeting left me walking away with a totally new perspective of what I do and how I do…the story aspect is a very enriching take, which I really had not taken the time to fully realize and explore its value. The bike story and execution is a great example.”
-Sharon Gray, Fashikon
“The attendees got a lot out of the experience – they can’t wait to have you back!”
- Victoria Clark, Event Manager, IGC
“The only consistent comment we got was MORE PLEASE!”
-Adelaide Lancaster, Partner, IGC
The feeling is mutual.
It’s been a fantastic year getting Show Love up and off the ground. My partner and I produce social content for lovable companies that consists of documentary-style visually arresting video stories, text and creative direction. In full-scale projects, we work with illustrators, graphic designers, and web designers to create an optimal setting and tone for a brand’s continued narrative throughout the social universe. We’re like a creative team in an ad agency but for a specific kind of progressive, ethical business.
But I absolutely love to teach and give workshops. Workshops range from large to small, from lecture to facilitating brain storming sessions and mind mapping exercises that solve challenges of communication and narrative intent.
I taught Brand Strategy to 2nd year advertising students and a course on Trend Research and Insights to 2nd year Fashion Marketing Students at the Istituto Europeo de Design in Barcelona, Ethnography to corporate clients in Barcelona, Social Content in Paris, and so on. That was Europe. Now back in the states, and invigorated by the reception from this week’s workshop, I would like to do more.
If you’re interested and think I can help you, please get in touch. I will be posting updates on making this available to more people but I am available for one-on-ones which are the most effective way to dive deep. To make it cost effective, I can do small groups where we can focus on everyone and have everyone learn from each others input.
Here’s my bio.
Check out Show Love LLC including our biggest victory yet, a short story about a unique bike shop that has surpassed 280k views.
Check out In Good Company for co-working space and more. I couldn’t recommend them more.
From her artist statement: “Using the labor intensive technique of double-cloth weaving.. (Stacie) commemorates (her) disappearing (‘hastily typed’) thoughts and feelings” of the digital age.
Warning: The words in these pieces pack a wallop. Her pain is palpable but so is her discipline, artistry, skill, and most of all, courage.
This is an exhibit I attended back in January but it sat in my iphoto until I finally dredged it out to post this.
“Going to therapy in New York is about as expensive as dinner at Cipriani. I think I’ll start wearing a cocktail dress to my sessions.”
“Time went on I started noticing the weight loss then I had to ask him was he riding th white horse at first he said no then he said yes.”
What do these incredible critically acclaimed major visual artists or our time have in common? It’s (in order of appearance followed by image of their work) Phyllida Barlow, Nathalie Djurberg, Tacita Dean, Klara Lidén, and they make up the spring line-up at New York’s New Museum, an all-female line-up. Most importantly, it has not been overtly publicized as such.
- Tipped off by Art Info and my friend Amy Mendizabal.
Links – New Museum Upcoming Exhibits (New York)0 Comments
The new Donna Wilson “Bertha” chair which debuted at Maison Objet last week from SCP. You can see a lot of Donna Wilson’s work at Future Perfect in the Noho store (NYC).
The maker of the drink-klip, a metal clip that attaches to a surface to hold a drink which I first discovered when I met her at LDF 09, debuted a new series of wallpaper, a commanding (if not entirely comfortable looking ) chair and tableware made from Hanji (traditional Korean handmade paper) at Maison Objet this past week as well. Her name is Been Kim and she was selected as a Next Generation Design Leader of the year by the Korea Industrial Design Promotion in 2006 and in 2009. The collection is called Meeet.
And according to Maison Objet, one of the biggest best design shows on the calendar, and definitively Parisian for better or worse, this is the season of the Sweet Freak. Out with the serious and stressed vibe of the past, in with the nutso crazy. (When did the nutso crazy ever leave France?)
In other news, Moss, that old institution of design retail in New York, is closing. It may be the end of an era in design in New York but hopefully it’s a chance to usher in something new – a city where design environments with a sense of whimsy and warmth can thrive. Moss was a bit too musn’t-touch-it for the immersive hybrid retail of the future.
& let me leave you with Clouds rug by Elise Fouin of Chevelier Edition
Chevalier Edition (Paris)
Designers Block (London)
Future Perfect (New York)
For all price ranges and passions (the full post on Tythe.com)
Epicurean Designer Cutting Boards Though this Duluth, Minnesota run company …
Nomi Bags Nomi network produces recycled bags that fight human trafficking.
3. INDEPENDENT DESIGNERS
I’ve always loved the spunk of Junk Prints owner / designer Chanel Kennebrew.
4. GLOBAL DESIGN CULTURE
Yoshii Shirt Stripe Towels – Towels have a strong significance in Japan.
Stacking Vessels by Pia Wustenberg – As I see it, design is art and worth the price to celebrate the human ability to transform materials for use in our everyday lives.
-Chauncey Zalkin0 Comments
What Women Make went from being European-based to New York-based in October. Since then, the posts are slow coming as we develop our first core business, Show Love, and develop ways to bring WWM to life on my home turf. In this discovery phase, I’ve met tons of likeminded energized women playing vital parts in the social and business paradigm shifts taking place.
Here are 4 women in 4 key arenas:
Annie Coggan – In a city lacking in design activity, Annie’s a breath of fresh air. Outside the world of decor and decoration, there doesn’t seem to be much of the rich critical design discussion you get in other world class cities save for This Is Product Placement co-run by Julie Taraska who I have met but that was in Italy so she doesn’t count for this post. Annie runs a design blog called Chairs and Buildings, is an architect, is a teacher, and is a resident at the women-run Textile Arts Center in Brooklyn working on a very innovative upholstery project. She’s been in the decoration blogs like Design Sponge and design blogs like Yatzer. She’s on this list for being a woman who keeps evolving and is a true artist. She also happens to have gone to Bennington College, where I went as well, and during one of the best times in its history. More on her later. More on the women at the Textile Arts Center later too – they are also entrepreneurs and supporters of community arts definitely fitting the bill as paradigm shifters. You can follow them at @textileartscent
Tech Start Ups
Kathryn Minshew – at 25, she’s the co-founder of the online magazine start-up The Daily Muse; has been awarded with Y Combinator financing and counsel; led a strategy to provide HPV vaccines in Rwanda with the Clinton Health Access Initiative in her even earlier career; she’s also incredibly unpretentious and nice, and though it shouldn’t matter she’s super pretty which doesn’t hurt in this world. (Of course if she wasn’t beautiful inside it really wouldn’t mean diddly.) She’s been supportive and warm and receptive to me and about What Women Make and she’s just the kind of person that WWM is always seeking to show to the world.
Adelaide Lancaster – As soon as she sat down with my partner and I at the end of a long day for all three of us, she exuded an incredible sense of calm and wisdom that was truly infectious. It was a bit like having a cup of tea – if tea had any practical takeaway to offer. She gave us great advice and encouragement about our business Show Love and put us in touch with resources and lovable companies she thought would appreciate our approach to social content via storytelling. I’ll be teaching one of their workshops in the Spring. More on that later too. She and her partner Amy Abrams have a shared work space called In Good Company whose name could not be more appropriate. They also just published a book called the Big Enough Company.
One of my Heroes
Joan Didion – Okay, ‘meeting her’ is a bit of a stretch. She signed my book and spelled my name correctly after I saw her on stage discussing her magnificent career with her nephew the actor Griffin Dunne. She also said ‘thank you for coming’ and looked me in the eye. Though I wouldn’t be able to exactly call her my best friend, I felt a little bit of Didion magic dust rub off on me as I left Symphony Space and had a slice at the Upper West Side Two Boots before heading back to Brooklyn.
Stay tuned next week for my Christmas post on the Tythe Design blog.
-Chauncey Zalkin0 Comments
This Saturday, Dec 3 come to the SheMakes Holiday Festival
Support female entrepreneurs and eat delicious food while checking off your Christmas shopping list. There will be over 30 vendors there, all smart women like you.
I’ll be there doing a limited run of personalized hoodie sweatshirts for dogs, a business I had back in 2002, all manufactured right here in the garment district with my dog as my fit model. They ended up on J-lo and P Diddy’s Chihuahua and Sharpei respectively – and they raised money for the rescue dogs of 9/11 at several charity events. Was a good time. I have a big batch of red hoodies that I’ve been carting all over Europe and back and I’ll be personalizing them with your dogs name and selling them at the event. I’m very excited to revisit this fun project but the hoodies will not last. They are already selling out.
Hope to see you there:
December 3rd, from 12pm – 5pm
Saatchi & Saatchi
375 Hudson Street at Houston
(street level entrance on King St)
What Women Make supports hosts the Daily Muse, a group of young smart female entrepreneurs who’ve launched an online magazine to offer an alternative to the fluffy stuff already out there, one that speaks to the needs of young professional women. Their combined histories are impressive – from top schools to time spent doing relief work in Rwanda, directing a series of international affairs university publications, and working at top management consulting firms. Oh, and they’re also really nice people!
Follow them to stay updated on career tips, advice, and articles: @dailym_use
Also brought to you by 85 Broads and Saatchi & Saatchi0 Comments
- Design Thinking
- Friday Diary
- London Design Festival
- Maison Objet
- Milan Design Week
- Motivation Monday
- Sunday Discovery
- Technology Tuesday
- Topical Thursday