What Women Make

Print Turns to Pixels Series: She’s a Literary Agent and a Bookshop Owner

What Women Make Interviews London-based Literary Agent and Bookshop Owner Felicity Rubinstein.

Felicity Rubinstein and partner Sarah Lutyens were colleagues at two publishing houses and partners as literary agents for sixteen years before deciding to open a bookstore in the north end of Notting Hill, a shop which has several times been praised as one of the loveliest in London. Being both retailers and longtime literary agents makes them ideal interview subjects for women in all kinds of creative businesses; They are creative entrepreneurs in a tough economy and their business of choice is in an industry that is in peril but also one with fierce loyalists who want to retain this most sacred of cultural experiences. I asked Felicity to share her thoughts about agenting and owning an independent bookshop in an era of such tremendous change.

It turns out that their decision and the timing of the store was not a stance against digital books or chain stores like Waterstones (The U.K.’s Barnes & Nobles) or Borders or WH Smith (which she spoke highly of), nor did it have anything to do with the marketshare taken by Amazon. “We’d been talking about opening a bookshop for a long time. It just finally happened to come together in 2009.”

Between then and now, the popularity of digital books has moved so fast and still there’s no way to determine what will happen in either digital publishing or the bookseller landscape in the months and years to come. Still, like all good small business owners – and all writers actually who are endlessly told ‘write what you know’ – she expressed great passion for her neighborhood, an area she’s lived in her whole life, and one where she has an intimate knowledge of the market.

They saw a gap and filled it: “North Notting Hill is a highly literate area. We were sure the neighborhood would appreciate a place to buy books you wouldn’t find in a supermarket.” Felicity feels that everyone in the book business harbors a fantasy of owning a bookshop. “It’s a bit like all children wanting to own a sweet shop.” (a candy store in ‘American’.)

I personally don’t want to imagine a world without aisles of books – the smell of fresh paper, a quiet public space to browse and discover – and she doesn’t think it has to be one or the other. “The curated experience at the heart of forward-thinking retail and that’s what we offer. Change is in the air and people are frightened of change. New developments are happening very, very fast. We don’t sell digital books in our stores, clearly, but we do work on digital royalties as agents. These are exciting and scary times. One of the best things I’ve noticed is that kids are reading more than ever. If reading is on the rise in children, we feel very encouraged.”

It’s clear that their love of agenting hasn’t ebbed. In their mid-30s, both working in publishing they realized that there were very few agents their age. “Most agents at the time were half a generation older than us. We felt we’d gone as far as we could in publishing and wanted to do something new and there’s still nothing like taking on a new author and announcing that their life is going to change because their book has been accepted for publication.”

Each day, Felicity Rubinstein and Sarah Lutyens walk downstairs, slide open a wall of books in the back of the store, and enter their offices where they go to work for their writers. The day-to-day decisions in the bookshop are trusted to their full time staff. Sometimes at lunch and on weekends they’ll go behind the counter “because if you have a job that involves sitting on your bottom all day answering the phone, it’s nice to get up and talk to people in the shop,” she says laughing, but she’s adamant that their day jobs as agents are as busy as ever.

The two roles compliment one another. As agents, they have to take on authors they think they can sell but “as booksellers, we recommend books that we’d give to a friend or ask our mothers to read and we can sell books that were published any time in the last 200 years.’ The balance keeps them inspired and excited – and that’s what the energy of change is all about.

Q & A

What would you say to female writers looking to the future of the publishing industry?

Keep writing!

3-10 female living authors whose books you love

Jennifer Egan – A Visit From the Goon Squad
Cressida Connolly – My Former Heart
Melissa Bank – The Wonder Spot
Mary Lawson – The Other Side of the Bridge
Emma Forrest – Your Voice in My Head
Claire Messud – The Emperors Children
Gabrielle Hamilton – Blood, Bones & Butter

Visit:
Lutyens & Rubinstein Bookshop
21 Kensington Park Road
London, W11 2EU
Tube: Ladbroke Grove