Electrolux 2011 Competition Female Finalists
Every year Electrolux puts out a brief on one of today’s design challenges. Open to design students who dare to dream about ever-advancing household convenience, it’s fun to see the innovation that emerges. This year’s brief for “intelligent mobility” is explained here in this video:
“From a field of 1,300, the top 25 concepts have been chosen from designers based in 14 countries across the world. Australia, New Zealand and Poland are represented by three entries each whilst Canada, the Czech Republic, France, South Korea and the USA have two representatives each.”
Sadly, out of 25, there were only 3 women chosen. I can’t say this is the fault of Electrolux but maybe just a case of the number of qualified women who entered so let’s put the number aside and give a round of applause for the 3 women who have been named finalists (in no particular order):
Simona Hruskova (Czech Republic) created the EMS Cooker, a band that wraps around your wrist, uses your natural bodyheat, and is then used to heat food a hotplate or keep your coffee warm.
Elizabeth Reuter (USA) created a mobile kitchen which takes up almost no space and offers everything you need to prepare a meal.
Roseanne de Bruin (New Zealand) made a game out of blending a smoothie at home with the Smoobo Blender. Bounce this space age ball around and the kinetic energy gets the blades moving.
all images via electroluxdesignlab.com. See the rest of the finalists here.
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