FOR IMMEDIATE RELEASE
For Lovable Companies, A New Generation of Businesses Brings A New Way to Tell A Story:
Introducing Show Love
Incubated in Paris and Barcelona neighborhoods known for creativity, craftsmanship and the personal touch and nurtured by the lessons of 11 years in advertising brand strategy and communications, Show Love arrives in time for a new year and new era.
NEW YORK – December 10, 2011 – The digitalization of nearly everything has brought unprecedented democratization in media and business. Where shouting, screaming, and false claims for generic products once pummeled customers, the power has finally shifted to consumers. This offers an opportunity for heart-felt companies with intrinsic value to win on quality, transparency, and good old-fashioned storytelling.
Enter Show Love, a social content company offering storytelling services produced incrementally and strategically to engage consumers and involve them in the process, experience, and discovery of new ideas. For lovable companies, this means documentary-style high quality video, text, and photographs disseminated digitally, along with customized events, and next generation PR.
Show Love is built on the premise that with the proliferation of social media and the fall of the old guard gatekeepers, all companies can and must double as media companies. Instead of seeing this as a burden – extra proficiencies added to the budget, lost hours committed to manning Facebook and Twitter, all in ‘measurable’ yet uncharted territory where it’s easy to get lost in the clutter – there’s an opportunity to produce high quality content that let people in on the story of a business while publicizing a company in realtime.
Show Love exclusively pursues companies they call ‘lovable’ working with partners to produce content that will have the most value and impact. Their services involve packages of content strategy, production, and social media distribution catered to a company’s specific needs and their distinct story.
Lovable companies as defined by Show Love have one or more of the following traits: driven by strong ethics; propelled by business models that benefit the local or global community; environmentally sustainable; soulful, driven by passion and purpose that stem from the personal and heartfelt dreams of individuals; whimsical and unique, offering a fresh perspective; demonstrating aesthetic excellence and superb craftsmanship; solving a problem through innovation.
About the founders: In 2007, Chauncey Zalkin left the world of New York advertising brand strategy and cultural trend analysis to write a novel in Paris. There she met Peter Crosby, a videographer, writer, and photographer with an eye for light, detail and storytelling. While Peter went on a path of cultural and architectural discovery with his Canon 5D unearthing the best small business stories, Chauncey developed a website and showcase dedicated to design and innovation reporting from the Salone del Mobile, the London Design Festival, Barcelona, Paris, Kyoto and Tokyo culminating in the curating of a group show of 10 award winning designers and artists from 6 countries and 3 continents at the 2010 London Design Festival featured in Vogue Living Australia in 2011.
After 5 years in Europe, Chauncey and Peter are taking Show Love to the city best suited for an innovative approach to marketing and media, back to New York – to share their love of the stories that tie together the visual and human aspects of business.
For More Info, Packages, & Rates, Contact Co-Founders:
Chauncey Zalkin & Peter Crosby: firstname.lastname@example.org
Show Love LLC
51 3rd Street, Ste. 2L
This Saturday, Dec 3 come to the SheMakes Holiday Festival
Support female entrepreneurs and eat delicious food while checking off your Christmas shopping list. There will be over 30 vendors there, all smart women like you.
I’ll be there doing a limited run of personalized hoodie sweatshirts for dogs, a business I had back in 2002, all manufactured right here in the garment district with my dog as my fit model. They ended up on J-lo and P Diddy’s Chihuahua and Sharpei respectively – and they raised money for the rescue dogs of 9/11 at several charity events. Was a good time. I have a big batch of red hoodies that I’ve been carting all over Europe and back and I’ll be personalizing them with your dogs name and selling them at the event. I’m very excited to revisit this fun project but the hoodies will not last. They are already selling out.
Hope to see you there:
December 3rd, from 12pm – 5pm
Saatchi & Saatchi
375 Hudson Street at Houston
(street level entrance on King St)
What Women Make supports hosts the Daily Muse, a group of young smart female entrepreneurs who’ve launched an online magazine to offer an alternative to the fluffy stuff already out there, one that speaks to the needs of young professional women. Their combined histories are impressive – from top schools to time spent doing relief work in Rwanda, directing a series of international affairs university publications, and working at top management consulting firms. Oh, and they’re also really nice people!
Follow them to stay updated on career tips, advice, and articles: @dailym_use
Also brought to you by 85 Broads and Saatchi & Saatchi0 Comments
Starting your Own Business: A One-day Workshop for Women Entrepreneurs
I’ve joined forces with three fantastic women all of whom have very different and extremely valuable skill sets that include deep professional experience across the globe to create a one-day workshop for women entrepreneurs. Their list of accomplishments are sizable and the value of this day long intensive is certainly worth the price of entry and then some. They come from project management, finance, human resource management, marketing, branding, and image management. All that and an understanding of Spanish law!
Come along and spread the word to your entrepreneurial friends, sisters, and mothers. All of the details of the workshop are below the fold.
My part: I’ll be focusing on tricks and tips for effective market research as well as social media strategy. I’ll be organizing my topics on the following principles: Brands are like people – with personalities, values, interests, and a unique manner of communicating. In this workshop we will start to identify who you are as a brand (whether an individual or company brand) and chart a course of communicating those values to the world. You will come away with a better handle on how to best use powerful social networking tools from Facebook to Twitter to Flickr to Linkedin to blogging software. Wandering a bit online? Start making your audience pay attention to what you have to say; build dialogue, build trust, build business.
And I’ll be learning as much as you will from Nadine, Patricia, and Betsey. They’re amazing professionals. Thanks to Patricia of Business Base Camp for bringing us all together.
Spaces are limited. Let me know if you have any questions.
Starting your own business can be both exciting and scary.
You may have a brilliant business idea but still not know whether it will generate money. Or you may have a number of ideas and not know which one to choose.
Perhaps you have a passion or a hobby that you want to turn into a business but don’t know how? Or maybe you’re just sick of being an employee and think you would be happier working for yourself?
Whatever your circumstances or reasons for wanting your own business, this high impact, one-day workshop is the essential starting point for your journey to self-employment.
Through interactive plenary sessions and group exercises we will cover all the key topics that will enable you to lay the foundations of your future enterprise.
There will be lots of opportunities to network, discuss the challenges you face and get plenty of practical advice.
At the end of the workshop you will have an outline plan for your business that you can build on and develop as well as a network of contacts for support and encouragement along the way.
Workshop Outline Content:
- Introduction: How successful women get to the top
- What’s Stopping You? Exercise to identify and share your key drivers and the challenges holding you back
- Goal Setting – Defining your WHY, dreaming big, and finding your motivation
- Market Research That Gets It Right: Effective research tools for tapping into opportunities, understanding your market, and defining a unique brand of lasting value.
- Costing, Income Forecasting and Budgeting
- Legal issues in forming a company in Spain.
- Your One Page Business Plan
- Communication Strategy / Social Media: The power of social networks (blogs, Twitter, Facebook, Flickr, Slideshare, Linkedin)
- Networking for Results: Promoting your business, finding resources, asking for and offering support
- Personal Branding: People buy people, so what image are you projecting?
Date 2: TBA Registration 9am Close: 6.30pm
Workshop Venue: Business Base Camp, Enrique Granados 149, Barcelona
Metro: Diagonal Workshop Fee: €125 to include tuition, workbook and beverages.
To register: Contact email@example.com
and the rest
Introducing “What Women Make™ – Women in Design 1st edition” making its debut at the 2010 London Design Festival
What Women Make™ brings together award-winning, emerging female designers and artists from around the world at two venues during London Design Week
London (WWM) September 22nd, 2010 – What Women Make™ (www.whatwomenmake.com) a website showcasing global female creativity and entrepreneurship by writer and futurist Chauncey Zalkin, will be showcasing 11 emerging designers from around the globe with various viewpoints highlighting innovation, sustainability, and cultural reflection. The exhibit will take place at DesignersBlock from September 23rd – September 26th and will be accompanied by a night of talks and discussions held on September 23rd at the Soho loft of creative strategic consultancy Sense Worldwide (www.senseworldwide.com).
Confirmed designers include: Helene Steiner from Austria and her otherworldly wall pod storage; Lynn Jackson from Canada and her delicate and irreverent copper ‘knit’ mesh hanging sculpture; Shuyu Lu from China borrows from the dancing girls of Chinese tapestry replacing bundles of flowers with more contemporary images – embroidered pizza, burgers, and fries. From Japan, Ai Kurahashi and Kiyomi Kodama explore the potential artificiality of the organic movement through ceramics; Chisato Ishikawa creates striking shapes while playing on themes of Western fashion and consumerism with her wall art; and Natsuki Shigeta does a mash-up of the traditional Japanese Yukata with her sure-to-be-a-hit collectible designs. We’ll also be presenting Pauline Van Dongen from the Netherlands and her award-winning 3D printed shoes made of powdered nylon; Edyta Cieloch from Poland who reimagines traditional Polish objects interestingly echoing the shapes of Chisato’s work; and Tiffany Burnette from the U.S. (NY) who offers a solution to metro maps that makes you wonder why her creation didn’t exist before. And now Diane Ruengsorn of Domestic Aesthetic, dedicated to sustainable building practices and approaching our world’s problems with soul and beauty.
“I wanted to bring together women from around the world who offer not just great design, but bring outstanding thinking to their work. I looked to combine best practices and innovation with work that reflects the cultural moment from a variety of viewpoints,“ says founder Chauncey Zalkin. “We hope this is the start of a lot more to come for What Women Make as a social business championing the best of the best in female creativity and entrepreneurship.”
The DesignersBlock design exhibition, at The Bargehouse Oxo Tower, runs from 23rd of September to the end of the day on the 26th of September with an opening night party on the 22nd. Speakers TBA. We thank everyone at Sense Worldwide for hosting the event.
The ‘What Women Make – A Night of Discussion, Mingling, and Drinks’ will take place at The Sense Loft, on Thursday, September 23rd, 2010, from 18h30 until 21h30. This is a private event. Please contact us for more information.
About What Women Make:
With a keen interest in the future of our global community, we showcase and celebrate the freshest, most original female designers, artists, and innovators around the world. The five wwm criteria are ¶ aesthetic excellence · cultural and social relevance ¸ sustainable practices ¹ problem solving º innovation that includes successful experimentation with new materials and methods.
Chauncey Zalkin, founder
What Women Make
+34 663 914 153