Workshop Series for Entrepreneurs

Starting your Own Business: A One-day Workshop for Women Entrepreneurs

I’ve joined forces with three fantastic women all of whom have very different and extremely valuable skill sets that include deep professional experience across the globe to create a one-day workshop for women entrepreneurs. Their list of accomplishments are sizable and the value of this day long intensive is certainly worth the price of entry and then some. They come from project management, finance, human resource management, marketing, branding, and image management. All that and an understanding of Spanish law!

Come along and spread the word to your entrepreneurial friends, sisters, and mothers. All of the details of the workshop are below the fold.

My part: I’ll be focusing on tricks and tips for effective market research as well as social media strategy. I’ll be organizing my topics on the following principles: Brands are like people – with personalities, values, interests, and a unique manner of communicating. In this workshop we will start to identify who you are as a brand (whether an individual or company brand) and chart a course of communicating those values to the world. You will come away with a better handle on how to best use powerful social networking tools from Facebook to Twitter to Flickr to Linkedin to blogging software. Wandering a bit online? Start making your audience pay attention to what you have to say; build dialogue, build trust, build business.

And I’ll be learning as much as you will from Nadine, Patricia, and Betsey. They’re amazing professionals. Thanks to Patricia of Business Base Camp for bringing us all together.

Spaces are limited. Let me know if you have any questions.

Best,

Chauncey

The Details

Introduction
Starting your own business can be both exciting and scary.
You may have a brilliant business idea but still not know whether it will generate money. Or you may have a number of ideas and not know which one to choose.
Perhaps you have a passion or a hobby that you want to turn into a business but don’t know how? Or maybe you’re just sick of being an employee and think you would be happier working for yourself?
Whatever your circumstances or reasons for wanting your own business, this high impact, one-day workshop is the essential starting point for your journey to self-employment.

Through interactive plenary sessions and group exercises we will cover all the key topics that will enable you to lay the foundations of your future enterprise.
There will be lots of opportunities to network, discuss the challenges you face and get plenty of practical advice.

At the end of the workshop you will have an outline plan for your business that you can build on and develop as well as a network of contacts for support and encouragement along the way.

Workshop Outline Content:

Introduction: How successful women get to the top
What’s Stopping You? Exercise to identify and share your key drivers and the challenges holding you back
Goal Setting – Defining your WHY, dreaming big, and finding your motivation
Market Research That Gets It Right: Effective research tools for tapping into opportunities, understanding your market, and defining a unique brand of lasting value.
Costing, Income Forecasting and Budgeting
Legal issues in forming a company in Spain.
Your One Page Business Plan
Communication Strategy / Social Media: The power of social networks (blogs, Twitter, Facebook, Flickr, Slideshare, Linkedin)
Networking for Results: Promoting your business, finding resources, asking for and offering support
Personal Branding: People buy people, so what image are you projecting?