*lead photo: dress by textile designer marit fujiwara, recent graduate of Chelsea College of Art and Design I asked a handful of thought leaders about the top women in sustainability.  Answers came from marketing expert and author of “Don’t think Pink” (Andrea Learned), the award-winning social entrepreneur and innovation strategist who launched the Creative Graduate [...]

Image by Swedish Illustrator, Linn Olofsdotter Some of you are curious about the foundation of what I do aside from my passion for innovation and writing about women who create. I’m an ethnographer. I was an ethnographer long before I even knew the term. I would get frustrated with highly regimented approaches to understanding consumers [...]

What ‘market’ are you in? If you think you’re not a market, but an individual with twists and turns, inconsistencies and nuances, think again, because the marketers are coming straight for you, tracking devices in hand. You know that, though right? You know you’re being marketed to and for the most part, eat it right [...]