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Browsing Tag »tribes«

Ethnography: Immersive, Dynamic, and Unscripted →  December 5, 2009

Image by Swedish Illustrator, Linn Olofsdotter Some of you are curious about the foundation of what I do aside from my passion for innovation and writing about women who create. I’m an ethnographer. I was an ethnographer long before I even knew the term. I would get frustrated with highly regimented approaches to understanding consumers [...]